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Why should we exchange links with other websites?
Link exchanges, with relevant sites, are very important. They can improve your link popularity and send more visitors to your site. We should emphasise relevant sites as many people discount link exchanges because of indiscriminate exchanging of links between unrelated sites. If you have a site about travel insurance, it makes sense to get links from travel or insurance related sites but why would you want to exchange links with gambling sites. Link exchanges get a bad press because some people go too far and exchange links with anyone that they can. If you exchange links with irrelevant sites, you won't get much benefit.
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